Lloyd's of London

Lloyd’s looks to the future with transformative website migration.

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Customer: Lloyd’s of London

Size: Large, 1,000 – 9,999 employees

Industry: Insurance

Website: www.lloyds.com

“After a decade of using another content management solution, our website had become unwieldy and unsustainable. Framed within our wider digital transformation project, we decided to address the challenges in the system and to improve the update processes.

“Forrit’s product, built on the Microsoft Azure platform, has given us a CMS that is easy to update, intuitive and will grow with us. With future projects on the horizon to re-platform further areas of our website in the UK and internationally, we now have a solution that will futureproof our online presence and which meets our ambitious digital transformation goals.” Stuart Gomersall, Digital Transformation Technology Lead at Lloyd’s.


Forrit worked closely with Lloyd’s, an internationally renowned insurer, on a significant website migration programme. Part of a wider digital transformation project, this enabled Lloyd’s to resolve technical issues arising from its previous CMS. Lloyds’ decision to migrate to Forrit’s platform resulted in a secure, high-performing website that enhances Lloyds’ digital presence and provides improved speed, a modernised search function and streamlined content upload.


Lloyd’s was founded in 1688 as a coffee house before evolving into the insurance behemoth that it is today. The pioneering spirit on which the business is based has developed over the last 330 years, with Lloyd’s extending its capabilities and services through acquisition and partnerships. The company wanted to bring together disparate websites and content under the Lloyd’s umbrella, to create a streamlined user experience.


Migration to Forrit’s platform has resulted in a secure, high-performing website that enhances Lloyds’ digital presence and provides improved speed, modernised search function and streamlined content upload. Embedding Microsoft Azure’s Cognitive Search has extended the functionality of the website. Users can now filter and segment results by topic, and by type of content such as a video or downloadable asset. Forrit’s technical delivery team worked collaboratively with Lloyd’s stakeholders and partners at Deloitte Digital to deliver the project.


The migration has resulted in a 50% reduction in browser-level page load times, a 46% reduction in server response times, a 47% drop in redirection time and a 77% cut in page download time. Web pages, dynamic listing content, documents and media can now be easily identified and explored at scale.

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