Business’ reliance on technology has increased significantly in recent years, accelerated by Covid-19 and people working remotely. This trend won’t change any time soon: a recent survey from the Open University found at least 85% of UK SMEs which adopted new technology over the past year – or used it more – plan to continue this usage once restrictions ease further.
This growing use of technology should result in a corresponding rise in tech skills, but that’s not necessarily the case: the survey highlighted that only a third of business leaders think their teams have the required digital skills to manage programmes and applications.
In the past this likely wouldn’t have been an issue; companies had on-site IT teams for a reason. However, things have changed in recent years, particularly due to the pandemic. People no longer have the support they would in the office and, to some extent, have had to become their own IT specialists.
There’s a growing trend in tech companies to make products that are more intuitive for people who don’t have a technical background. A great example of this is Slack: designed by software engineers, for developers, it’s grown into a simple messaging platform used by people across every department and discipline. That’s because, despite the complex programming behind the scenes, the user interface is so obvious that anyone can navigate it.
Traditionally, enterprise systems and content management systems (CMS) were intricate and difficult to use. But these shouldn’t require multiple users to navigate. Usually, it’s a marketer who knows what needs to be updated – so they shouldn’t need an IT specialist to come to their aid. Complexity under the hood shouldn’t be the responsibility of end users. Instead, the system should take care of it for them so employees can get on with their true job functions.
It’s not important for users to know how it works; all that matters is that it does.
This is true for nearly every other industry and technological development outside of computers. Consider riding in a lift. Some people will understand the mechanics behind the machinery and the difference between geared and gearless lifts. But that’s specialist knowledge. All people want to know is, “can I push the button and get out on the correct floor?”
With a CMS, as long as the guardrails are there to prevent less experienced users from publishing something they shouldn’t, the end user should be able to confidently explore the application and develop their own autonomy around using the technology.
For some tech companies, this will be a massive shift in their business model. It’s a mindset change with regard to product development. But the result will be more independent end users, with less reliance on specialists. Given that nearly every employee in every industry uses technology as part of their job, the alternative is for businesses to upskill everyone: an impossible task.
Simplifying the user experience and making it less techy is a win-win for everyone: the IT team can focus on their jobs, everyone else can focus on theirs, and the company isn’t paying for additional unnecessary support.
Sign up to our Newsletter
Keep up-to-date with our latest thought-leadership articles, learn about new feature releases and get details on our upcoming events.
Our latest blog articles
Create a top-quality customer experience.
Your CMS can supply the foundation for an outstanding customer experience.Learn more
How a CMS can improve ESG.
In recent years, we've seen ESG considerations shoot up the corporate agenda. Why the big fuss?Learn more
The CMO responsibility shift.
Business operating models have changed, and the C-suite is rapidly evolving alongside.Learn more
A responsible CMS.
As the climate crisis moves higher up the media agenda, consumers are demanding action.Learn more
Want to learn more?
Check out our customer stories or get in touch for a chat.